JAKARTA - The rich aroma of Indonesian coffee fills the 2025 Helsinki Coffee Festival (HCF), the largest coffee event in the North European region which is held in Finland.
Semerbak it comes from the Indonesian Coffee booth which was founded by the Embassy of the Republic of Indonesia (KBRI) Helsinki. Visitors to the festival were enthusiastic about crowding the Indonesian Coffee booth, ranging from cafe owners to distributors.
Many visitors are familiar with Indonesian coffee, while others have found the wealth of the taste of the archipelago for the first time.
"Promotional coffee Indonesia is not just selling products, but opening up wider trade opportunities. Each cup of coffee tells the spirit of farmers, the sustainability and dynamics of Indonesia's economic growth," wrote the Indonesian Embassy in Helsinki in a statement on the website of the Indonesian Ministry of Foreign Affairs, quoted on Saturday, May 3.
Data on coffee consumption in 2022 states that coffee consumption in Finland reaches 11.7 kilograms per capita per year. This makes Finland a gold market for world coffee producers.
Unfortunately, Indonesia as one of the largest coffee producers in the world has only controlled less than 1 percent of Finland's market share, especially in the specialty coffee segment.
Through participation in HCF 2025, the Indonesian Embassy in Helsinki together with Indonesian coffee business actors are determined to change the situation.
In this festival, Kopi Indonesia presents coffee brands owned by the Indonesian diaspora, namely Nua Rasa, Maramanis and MyBali. The three of them built bridges directly from coffee plantations in Sumatra, Java and Bali to European consumers.
By prioritizing the principle of direct trade, the three of them try to maintain the highest quality while conveying the authentic story behind each coffee beans.
Indonesia's focus on specialty coffee is in line with the consumption trend in Finland which prioritizes product quality and origin stories.
By building brand recognition and market confidence from now on, Indonesia is preparing a foundation for the expansion of long-term trade, not only for coffee, but also for broader economic cooperation.
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It is known that the Helsinki Coffee Festival (HCF) 2025 which was held on April 25-27 at the Helsinki Cable Factory (Kaapelitehdas) was attended by dozens of participants, the majority of coffee industry players ranging from small to large scale clusters, displaying a variety of coffee products, coffee brewing equipment, and various supporting products related to coffee and other drinks.
"Behind every cup of coffee served by Indonesian Coffee is a big story, namely about opening up new economic opportunities and strengthening the presence of Indonesian trade in the world," wrote the Indonesian Embassy in Helsinki.
"This participation confirms Indonesia's commitment to strengthening trade relations with Finland through innovation, quality and wealth of the taste of the archipelago," he added.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
